The bestselling author is the only Indian women writer to be on the Forbes list of most influential people in india. Her new book, it’s All in the planets, is just out.

I have been writing since I was a child. For me, writing is as essential as air.

You started with blogs. How the transition from blogging to fiction?

It happened gradually. From blogging I took to writing in newspapers, then in magazines. As my blog became popular, I was asked to write a book.

Your blog’s tenth anniversary is coming up.

I have something big planned and will announce it soon.

Tell us a bit about your new book.

By far my best work, it delves into the will versus

destiny debate how much of our decisions are in ourown hands.

Who is your target audience?

My youngest reader is 14,my oldest 82. I’d say mostlybetween 18 to 35.

Where do you find inspira-tion from?

Everywhere. I draw thegreatest inspiration from

my dad. Only this morning I wrote 15 story ideas.

Your interests vary widely, from portraits and music to

yoga. How do you strike a balance?

Balance comes naturally to ustrated journaling.

How do these interests translate into your writing?

Various interests come out in various books. In my new book, the female

protagonist is a blogger.

Where do you stand on the whole content vs

marketing debate in writing these days?

While content is important, marketing and promotions

must have focus too.What do you think of publishing in India?

It’s a great time to be a writer in India since we don’t just compete with

other writers but with other interesting content and mediums.