Brand like a Rock Star: Lessons from Rock ‘N’ Roll to make your Business Rich and Famous

Author: steve jones

ISBN: 9789383260553

Pub Date: 01.11.2013

Rs.350

Quick Overview

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business.

SKU: 9789383260553. Category: . Tag: .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the worlds greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss and many other legendary bands with sound business advice to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendos Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Steve has spent nearly thirty years creating powerful radio brands in the US, Canada and the Caribbean. He has had a front row seat to the rise and sometimes the fall of some of rock 'n' roll's biggest stars. Those insights form the foundation of his debut book Brand Like a Rock Star. Bringing together his mutual love of music and marketing, Steve takes you onstage, backstage and behind the scenes with rock’s biggest stars to reveal how their experiences can help your business become more profitable and more famous. Using the stories behind stars like AC/DC, U2, Bob Dylan, Lady Gaga, Jimmy Buffett, Kiss and the Grateful Dead, Steve shows you how to build a brand that rocks. As a speaker and consultant, Steve has helped businesses of all sizes develop stronger bonds with their customers by creating solid brands. When he isn't speaking, writing and rockin, Steve is vice president of programming for Newcap Radio, overseeing content on over eighty radio stations. Steve is an avid hockey player, traveler, scuba diver and pilot. He lives on Canada's east coast, just outside Halifax, Nova Scotia, with his wife Susan and their two boys, Isaac and Matthew. If you press shuffle on his iPod, you are most likely to hear Bob Marley.

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